En la era de los Smart phone, Caixa Ontinyent activa el servicio XPAY de pago móvil para todos sus clientes.
Estrategia
La complejidad estaba en encontrar un concepto que nos permitiera dirigirnos a todos sus clientes, independientemente de su edad.
Concepto
Curiosamente, un servicio pensado para facilitar la vida tiene un nombre complicado. Esta contradicción nos brindaba la posibilidad de utilizar el humor para contar los beneficios del servicio desde insights del consumidor.
Desarrollo
Idea creativa / Estrategia digital / Spots / Gráfica / Material PLV / Radio
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