En Caixa Ontinyent entra la última plataforma digital que faltaba, la omnipresente App de cenas, meriendas, quedadas y regalos para amigos: Bizum.
Unificar en una campaña todas la plataformas de pago digital, nos ayudaría a mostrar una entidad más digital. El concepto nos debía ayudar a contar este cambio dejando ver que nosotros, al igual que nuestros clientes, en lo esencial no cambiamos.
Necesitábamos un concepto que nos permitiera utilizar el humor y que nos llevara a ejecuciones sencillas y divertidas. En la búsqueda, nos encontramos con un insight poderoso; las cosas a nuestro alrededor cambian continuamente, sin embargo, nosotros no tanto.
Idea creativa / Estrategia digital / Spots / Gráfica / Material PLV / Radio
Televisión / RRSS / Digital
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