Dar a conocer «Emplaza tu energía» que es la Oficina de Transformación Comunitaria de Avaesen. En estas oficinas informan al consumidor sobre los beneficios que tiene formar parte de una comunidad energética y de cómo hacerlo.
Decidimos contar los beneficios para crear la necesidad. Para ello, seleccionamos las demandas más recurrentes del consumidor y presentamos la solución.
Para contarlo, le dimos voz a expertos. Lejos de los ingenieros y los técnicos que utiliza la competencia, en «Emplaza tu energía» los expertos son esos elementos cotidianos con los que el consumidor comparte su día a día
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