Después de 20 años, Caixa Ontinyent quiere relanzar uno de los pilares históricos de su obra social, el Mont de Pietat, y teníamos que hacerlo desde cero, desde la identidad corporativa hasta la campaña de lanzamiento.
Estrategia
En plena pandemia y con una crisis económica a las puertas, debíamos mostrar al Mont Pietat como un servicio menos social y más práctico. Un servicio para todo el mundo. Debíamos trabajar una comunicación que cambiara la imagen de los empeños.
Concepto
“Dale una nueva vida a tus joyas”, nos abrió el camino del humor contenido, permitiéndonos mostrar, en diferentes ejecuciones, ejemplos reales en los que la mejor opción es el Mont de Pietat.
Desarrollo
Identidad corporativa / Identidad visual / Idea creativa / Estrategia digital / Spots / Gráfica / Material PLV / Radio.
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